Challenge

Launch Sunrise Magic®, a new branded apple entering a crowded and growing category of proprietary varieties. The brand needed a clear point of view to quickly establish relevance with both retailers and consumers.

Strategy

Develop an earthy yet approachable brand platform supported by cohesive messaging, packaging, website, custom recipes, social media, and sales materials. Every touchpoint was designed to clearly differentiate Sunrise Magic® while remaining accessible and retail-ready.

Results

The Sunrise Magic® brand successfully carved out its own niche in the category. Its positioning and visual identity were well received by retailers and consumers alike, laying a strong foundation for continued growth.