Strategic thinkers, creative doers.
What We Do
Branding
A brand must not only look good, but sound good too. Our approach is finding that bold place where purposeful positioning and outstanding design meet.
Campaigns
Now’s the fun part: we bring all of your fabulous branding and messaging to the world! Integration and consistency will be our keys to success, no matter the platform.
Content Development
Every brand deserves an evolving library of great content. Images, videos, collateral, point of sale and just some of the tools in the toolkit.
Digital
We like to think of your website and social media as powerhouse brand ambassadors. Are yours working hard enough?
Packaging
Retail shelves in stores and online are vying for shoppers attention. Standout packaging design is one of our best tools to make the sale.
Strategy
Collaborative client planning is our thing. Let’s dial in an effective path that brings the results you need to stay ahead.
Keep It Fresh
Harbor Creative Group is an experienced and collaborative team who challenges brands to never sit still. We bring the perspective that change in marketing is not only inevitable, it’s invaluable. Our focus is developing branding, campaigns and content that keep brands fresh and deliver meaningful interactions. We are passionate about marketing products that make our lives better— fresh produce, natural foods and beverages, and all things wellness. We are also passionate about working with women owned service-based businesses.
Our Work
Fresh Ideas For Inspired Brands
New Leaf Markets Branding
New Leaf Markets Branding
2 Towns Ciderhouse
2 Towns Ciderhouse
Lucy® Apples
Lucy® Apples
SolDaze Snacks
SolDaze Snacks
Italy Culinary Vacations
Italy Culinary Vacations
Cultivation Warehouse
Cultivation Warehouse
Client History
Let's Connect
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One of the most exciting rebrands in HCG history! We’ve transformed CIBO into Italy Culinary Vacations – a name and brand that perfectly captures the spirit of exploring Italy through food. 🇮🇹🍷
What a fulfilling week! Had a full circle moment talking to my oldest son’s high school graphic design class on a @yourfutureisourbusiness career panel. His teacher is a designer that I worked with at my very first agency job here in Santa Cruz. Obviously I brought them Cosmic Crisp apples to try 😉.
Is it cliché to call the summer of 2024 life-changing for us at HCG? Maybe. But it’s also 100% true. 🌞✨ This summer, we’ve adventured far and wide, dreamed big both professionally and personally, loved fiercely, and laughed even louder (maybe a little too loudly 😜). And, most importantly, we’ve had SO MUCH FUN!
What an absolute honor to earn our first Crushie Award for packaging design alongside our partner @2townscider! Thank you for giving us the opportunity to work with you (and for making the best hard ciders and teas.) With this award we are toasting to more design adventures together! ✨
Seasonal flavors? Yes, please! This design project in partnership with @2townscider is a delicious example of why this strategy works well for so many types of brands. Trust us, you are going to want to grab this Apricot Cosmic Crisp® Imperial Cider while you can. 🍎🍑🍻
Last year was Fearless. This year it’s Unstoppable. Who else has a fierce word of the year? 💪🏼
We feel lucky to be here, lucky to be healthy — and extra lucky to genuinely love what we do together every day. And now we have matching permanent reminders! Wishing you and yours a holiday season that is abundant in gratitude, good health and lucky moments.
Happy Halloween! Surprise surprise, Barbie costumes are taking this holiday by storm and we’re here for it! 💖
We celebrated a very special birthday last week for the one and only Lisa!⭐️To our fearless leader who brings so much fun-loving, and powerful energy to not only our team, but her friends, family, and community - happy freakin’ birthday! Lisa, we’re so grateful for you and know that this is going to be your sparkliest year yet! ✨💛
Happy fall! When we tell you the Harbor Creative team had an ✨epic summer✨, we mean it. We’ve been traveling the world, enjoying new client work, settling into new homes, making memories with our families and friends, and taking in all of summer’s beauty. We even celebrated our 3rd birthday! 🥂🍰 Here’s a quick glimpse at what we’ve been up to.
From serene shores to shimmering seas, at Harbor Creative Group we are grateful to bask in the beautiful liquid landscapes of Lake Chelan, Seattle, and Santa Cruz, soaking up the creative inspiration that flows with the tides 🌊⚓️⛴️ The west coast is in our hearts (and our work!), and we thrive on helping brands with local roots as well. Click the link in bio to learn more about us!
From the fresh identity to the new website, this project was a dream come true. Take a look and prepare to feel transported to the heart of Italy.
🎨 Before ➡️ After
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I also donated Cosmic Crisp apples to my middle son’s 6th grade culinary class. They made the pop tart recipe from our website and it was a huge hit! 💪🏼
There is no greater joy than having a career that is meaningful to me as a marketer and as a mother to three boys. 😀🍎💖
~ Lisa
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We truly love what we do, and we still can’t believe we get to call this our ‘job.’ Talking about how good apples and fresh produce taste, and sharing that passion with all of you? Yeah, we’d say it’s the best gig ever. 🍎🥳 From exploring places we never imagined possible (who else gets to say they’ve flown in a Cosmic Crisp® hot air balloon?!) to soaring through space with the Cosmic Explorers and ending up at a bubbly hard cider destination with 2 Towns Ciderhouse, this journey has been nothing short of extraordinary.
Thank you for being a part of this wild, wonderful adventure with us! 🚀💫 We can’t wait to see where the rest of 2024 takes us! #BestJobEver #ProduceLove #CosmicCrisp #SummerAdventures #HCGLife
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It has us reminiscing about the incredible marketing performance from Mattel (budgets were to the tune of $150M! 💸) but did you know there was an intense brand battle throughout the launch? 😳
While we were all swooning over the film, Mattel was taking legal action to block the trademark filed by iconic luxury fashion brand, Burberry for “BRBY”. Mattel claimed that “BRBY” was too similar to its Barbie trademarks and didn’t want fans associating the two brands.
With that, we know three things for certain:
1️⃣ Brand name trademarks are essential for protecting intellectual and creative property.
2️⃣ “BRBRRY” makes way more sense for Burberry than “BRBY”.
3️⃣ Barbie would never be caught wearing beige.
We want to hear from you, give us your take in the comments! 👇
(Article source: @creativebloqofficial)
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