Once upon a (pandemic) time, the Cosmic Crisp® apple took over one of the largest retail grocery stores in North America for seven fun filled days in December. And in just a handful of weeks beforehand, holiday miracles occurred to bring the Cosmic Crisp® Holiday Express to the station.
In partnership with our client Proprietary Variety Management and culinary partner Chadwick Boyd Lifestyle, Harbor Creative Group played conductor and were able to pull together a magical event.
Imagine walking into a grocery store and seeing this display, a few weeks before Christmas…
What a festive and memorable event. We showed consumers that Cosmic Crisp® apples add sparkle to the season, and proved that in-store experiences are still valuable during chaotic times.