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Once upon a (pandemic) time, the Cosmic Crisp® apple took over one of the largest retail grocery stores in North America for seven fun filled days in December. And in just a handful of weeks beforehand, holiday miracles occurred to bring the Cosmic Crisp® Holiday Express to the station.

In partnership with our client Proprietary Variety Management and culinary partner Chadwick Boyd Lifestyle, Harbor Creative Group played conductor and were able to pull together a magical event.

Imagine walking into a grocery store and seeing this display, a few weeks before Christmas…

What a festive and memorable event. We showed consumers that Cosmic Crisp® apples add sparkle to the season, and proved that in-store experiences are still valuable during chaotic times.

Lisa Minardi

Author Lisa Minardi

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