While at McDill Associates, Lisa led a strategic campaign in partnership with nationally recognized vegetable grower Tanimura & Antle. The company was looking for positioning, messaging, branding, packaging and campaign development to launch its Artisan Lettuce. Lisa was integral to all content and theme development then managed seasonal campaigns. After promoting the brand to retail and consumers during its pivotal first few years in the market, the brand successfully established itself as a leading product for Tanimura & Antle. This also paved the way for additional Artisan products including Romaine and Italian Red Onions.