Challenge

Partner with the 2 Towns Ciderhouse team to launch a new hard tea brand capable of standing out in a fast-growing and increasingly competitive category.

Strategy

Collaborate on naming and brand strategy, then develop a bold, illustration centric brand identity supported by eye-catching can design, a cohesive style guide, and a retail-focused sales sheet. The approach balanced shelf impact with brand clarity across two initial flavors.

Results

TeaREX can packaging received a global design award and successfully secured placement at retail—driving consumer interest and validating the brand’s competitive positioning from launch.