Challenge

Launch the globally recognized Bimi® Baby Broccoli brand in the United States to build consumer awareness and support expanding retail distribution in a competitive produce category.

Strategy

Adapt the global brand for the U.S. market and build a strong digital-first presence focused on education, inspiration, and engagement. Efforts included a new website, custom recipe and lifestyle content, experiential events, influencer partnerships, promotions, and retail support.

Results

Within six months of launch, Bimi® grew its U.S. social audience to more than 10,000 consumers, secured a James Beard–nominated chef as a brand ambassador, and supported strong early momentum at retail—establishing a solid foundation for continued growth.