Challenge

Revitalize the website for Washington Fruit Growers, a family-owned farming business and established leader in Washington State agriculture. The site needed to better highlight the company’s legacy while serving both consumers and trade partners.

Strategy

Reframe the website around Washington Fruit Growers’ family history and commitment to quality, while redesigning the user experience to clearly support two audiences. Content, navigation, and structure were thoughtfully organized to engage consumers and provide easy access to resources for retail and trade partners.

Results

The updated website delivers a more engaging, intuitive experience for consumers and a streamlined resource hub for trade partners. The result is a digital presence that better reflects the brand’s leadership, heritage, and role across the supply chain.