Working closely with the 2 Towns Ciderhouse marketing team, we had the pleasure of developing branding, packaging, messaging, POS and a brand guide for TeaREX, a new line of hard teas. We first collaborated on brand strategy and name concepts, then tackled bringing the brand to life by focusing on a unique illustration style and character. The result is a sophisticated and fun design that will stand out on shelves, and gives the 2 Towns team a strong foundation to build on.
