And like that, Summer is here and we’re looking at a very different second half of the year. Which means as marketers, it’s time to take the buzzy energy and pour it into refreshed strategies and ideas. It’s not always about a pivot (and if we hear that word one more time!) Sometimes it’s a matter of taking a step back and honing in on what’s working, and safely continuing building the path to bigger ideas.
Here are 6 tips for a summer refresh of your marketing strategies.