President of Harbor Creative Group, Lisa Hansen recently spoke on a panel about Experiential Marketing in a Pandemic through the United Fresh Association Reimagine Conversations series. The objective was to both educate and inspire the agriculture industry professionals who attended the session.
The Packer, a leading media publication in agriculture, followed up with the below article that did a great job of capturing the key points made.
Interested in exploring your opportunities with experiential marketing? We’re always here to brainstorm and dream up an idea that takes your brand to new heights.
This article appeared in The Packer on June 2, 2021 and was written by Ashley Nickle.
The United Fresh Produce Association kicked off its education series Reimagine Conversations this week, and one of those conversations focused on the opportunity of experiential marketing.
FLM Harvest vice president Cristie Mather moderated the discussion with Harbor Creative Group president Lisa Hansen and Bowery Farming’s marketing manager Laura Rubin.
Here are a few of the key points they shared during the session, which was the first in a five-part series.