Challenge

Reposition a boutique culinary travel company to more clearly communicate the depth, authenticity, and personalization of its experiences—and differentiate it in a crowded experiential travel market.

Strategy

Rename the brand from Bologna Vacations to Italy Culinary Vacations and develop a new brand identity, website, and content strategy that highlights immersive culinary travel across regions. The experience was intentionally structured and narrated to guide users from inspiration to inquiry.

Results

The rebrand delivered a clearer, more compelling digital presence that effectively segments experiences and tells a richer story. The new site has driven increased traffic, higher engagement, longer time on site, and stronger conversion performance.