Bimi® is a globally recognized brand of baby broccoli that Harbor Creative was tapped to introduce to the U.S. market. Our mandate: adapt international assets, reposition the brand for American consumers, and build consumer awareness including a new U.S. website, content and recipe development, influencer + social, digital campaigns, and trade communications. Within the first six months, we launched the new site, grew a U.S. social audience to 10,000+ consumers, secured a James Beard–nominated chef as a key brand ambassador, and supported meaningful early retail traction. Harbor Creative continues to lead ongoing brand building for Bimi® across retail, foodservice, digital and PR — helping establish Bimi® as the premium baby broccoli brand in the U.S.
