Challenge

As part of the Plaid Cannabiz leadership team, partner with Hillview to establish and launch a differentiated brand strategy for CBD and hemp products. The work also extended to go-to-market planning across a broader portfolio, including presentations for investors and retail partners.

Strategy

Develop a premium brand system rooted in Hillview’s agricultural heritage and science-driven innovation. This included brand identity, packaging, style guides, and a core messaging platform. Die-cut labels, gold foil, and a modern content strategy were used to create a polished, on-trend presentation that resonated with both retailers and investors.

Results

The brand and packaging were successfully introduced into the New Jersey market, creating momentum and a clear pathway for expansion across additional product lines within Hillview’s growing brand family.