Challenge

Create packaging for a growing family of Cosmic Crisp®–branded ciders that reflect the Pacific Northwest’s active lifestyle and the fun, approachable personality of 2 Towns Ciderhouse. The line needed to scale across core and seasonal offerings while remaining cohesive on shelf. Harbor Creative Group has partnered closely with the 2 Towns marketing team on this line for years, alongside broader promotions and events.

Strategy

Treat each flavor as its own moment while maintaining a strong brand block. Unique themes, color palettes, and custom illustrations were developed for each SKU, creating clear differentiation across the lineup without sacrificing cohesion or shelf impact.

Results

The Cosmic Crisp® cider line is now the best-selling imperial cider in its category, with multiple flavors earning both cider and design awards. A standout example of how thoughtful packaging can drive sales, recognition, and long-term brand growth.