Challenge

Build on an established brand logo for Lucy™ Apples by developing packaging and a website that would support the growth of a new specialty variety and clearly communicate its point of difference.

Strategy

Design a bold packaging system and website featuring vibrant color, movement, and visual energy to spotlight Lucy™ Apples’ most distinctive attribute—its striking red-fleshed interior—while remaining approachable to retailers and consumers.

Results

The packaging and website successfully highlighted the brand’s unique appeal and supported expansion of the line into additional varieties, helping Lucy™ Apples grow its presence within the specialty apple category.