Italy Culinary Vacations
Italy Culinary Vacations
Hillview™
Hillview™
Bimi® Baby Broccoli
Bimi® Baby Broccoli
Pink Lady®
Pink Lady®
SolDaze Snacks™
SolDaze Snacks™
Washington Fruit Growers
Washington Fruit Growers
New Leaf Market
New Leaf Market
Marroquin Organic
Marroquin Organic
Thornley & Knight
Thornley & Knight
Sunrise Magic®
Sunrise Magic®
Cultivation Warehouse
Cultivation Warehouse
TeaREX
TeaREX
Sunkist Snacks
Sunkist Snacks
Cosmic Crisp®
Cosmic Crisp®
Sol Fusion™
Sol Fusion™
2 Towns Ciderhouse
2 Towns Ciderhouse
Proprietary Variety Management
Proprietary Variety Management
Lucy™ Apples
Lucy™ Apples
Artisan Lettuce
Artisan Lettuce
Lily & Boothe
Lily & Boothe
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This is who plans, writes, edits, overthinks, laughs, and launches ✨ 💙
Since helping launch Bimi® Baby Broccoli in U.S. last Spring, we’ve focused on a brand-centric strategy rooted in content, community, and culinary inspiration.
The kind of work we love most.
An agency that’s not very good at marketing itself? Guilty as charged. But we’re here! Heads down, building brands, driving results, enjoying every single minute.
So, Hello! 👋 from Lisa and Melissa
One of the most exciting rebrands in HCG history! We’ve transformed CIBO into Italy Culinary Vacations – a name and brand that perfectly captures the spirit of exploring Italy through food. 🇮🇹🍷
From the fresh identity to the new website, this project was a dream come true. Take a look and prepare to feel transported to the heart of Italy.
🎨 Before ➡️ After
What a fulfilling week! Had a full circle moment talking to my oldest son’s high school graphic design class on a @yourfutureisourbusiness career panel. His teacher is a designer that I worked with at my very first agency job here in Santa Cruz. Obviously I brought them Cosmic Crisp apples to try 😉.
I also donated Cosmic Crisp apples to my middle son’s 6th grade culinary class. They made the pop tart recipe from our website and it was a huge hit! 💪🏼
There is no greater joy than having a career that is meaningful to me as a marketer and as a mother to three boys. 😀🍎💖
~ Lisa
Is it cliché to call the summer of 2024 life-changing for us at HCG? Maybe. But it’s also 100% true. 🌞✨ This summer, we’ve adventured far and wide, dreamed big both professionally and personally, loved fiercely, and laughed even louder (maybe a little too loudly 😜). And, most importantly, we’ve had SO MUCH FUN!
We truly love what we do, and we still can’t believe we get to call this our ‘job.’ Talking about how good apples and fresh produce taste, and sharing that passion with all of you? Yeah, we’d say it’s the best gig ever. 🍎🥳 From exploring places we never imagined possible (who else gets to say they’ve flown in a Cosmic Crisp® hot air balloon?!) to soaring through space with the Cosmic Explorers and ending up at a bubbly hard cider destination with 2 Towns Ciderhouse, this journey has been nothing short of extraordinary.
Thank you for being a part of this wild, wonderful adventure with us! 🚀💫 We can’t wait to see where the rest of 2024 takes us! #BestJobEver #ProduceLove #CosmicCrisp #SummerAdventures #HCGLife
What an absolute honor to earn our first Crushie Award for packaging design alongside our partner @2townscider! Thank you for giving us the opportunity to work with you (and for making the best hard ciders and teas.) With this award we are toasting to more design adventures together! ✨
Seasonal flavors? Yes, please! This design project in partnership with @2townscider is a delicious example of why this strategy works well for so many types of brands. Trust us, you are going to want to grab this Apricot Cosmic Crisp® Imperial Cider while you can. 🍎🍑🍻
Last year was Fearless. This year it’s Unstoppable. Who else has a fierce word of the year? 💪🏼
We feel lucky to be here, lucky to be healthy — and extra lucky to genuinely love what we do together every day. And now we have matching permanent reminders! Wishing you and yours a holiday season that is abundant in gratitude, good health and lucky moments.
Happy Halloween! Surprise surprise, Barbie costumes are taking this holiday by storm and we’re here for it! 💖
It has us reminiscing about the incredible marketing performance from Mattel (budgets were to the tune of $150M! 💸) but did you know there was an intense brand battle throughout the launch? 😳
While we were all swooning over the film, Mattel was taking legal action to block the trademark filed by iconic luxury fashion brand, Burberry for “BRBY”. Mattel claimed that “BRBY” was too similar to its Barbie trademarks and didn’t want fans associating the two brands.
With that, we know three things for certain:
1️⃣ Brand name trademarks are essential for protecting intellectual and creative property.
2️⃣ “BRBRRY” makes way more sense for Burberry than “BRBY”.
3️⃣ Barbie would never be caught wearing beige.
We want to hear from you, give us your take in the comments! 👇
(Article source: @creativebloqofficial)
