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Seasonal flavors? Yes, please! This design project in partnership with @2townscider is a delicious example of why this strategy works well for so many types of brands. Trust us, you are going to want to grab this Apricot Cosmic Crisp® Imperial Cider while you can. 🍎🍑🍻

Seasonal flavors? Yes, please! This design project in partnership with @2townscider is a delicious example of why this strategy works well for so many types of brands. Trust us, you are going to want to grab this Apricot Cosmic Crisp® Imperial Cider while you can. 🍎🍑🍻 ...

Last year was Fearless. This year it’s Unstoppable. Who else has a fierce word of the year? 💪🏼

Last year was Fearless. This year it’s Unstoppable. Who else has a fierce word of the year? 💪🏼 ...

Happy Halloween! Surprise surprise, Barbie costumes are taking this holiday by storm and we’re here for it! 💖

It has us reminiscing about the incredible marketing performance from Mattel (budgets were to the tune of $150M! 💸) but did you know there was an intense brand battle throughout the launch? 😳
While we were all swooning over the film, Mattel was taking legal action to block the trademark filed by iconic luxury fashion brand, Burberry for “BRBY”. Mattel claimed that “BRBY” was too similar to its Barbie trademarks and didn’t want fans associating the two brands.
With that, we know three things for certain:
1️⃣ Brand name trademarks are essential for protecting intellectual and creative property.
2️⃣ “BRBRRY” makes way more sense for Burberry than “BRBY”.
3️⃣ Barbie would never be caught wearing beige.
We want to hear from you, give us your take in the comments! 👇

(Article source: @creativebloqofficial)

Happy Halloween! Surprise surprise, Barbie costumes are taking this holiday by storm and we’re here for it! 💖

It has us reminiscing about the incredible marketing performance from Mattel (budgets were to the tune of $150M! 💸) but did you know there was an intense brand battle throughout the launch? 😳
While we were all swooning over the film, Mattel was taking legal action to block the trademark filed by iconic luxury fashion brand, Burberry for “BRBY”. Mattel claimed that “BRBY” was too similar to its Barbie trademarks and didn’t want fans associating the two brands.
With that, we know three things for certain:
1️⃣ Brand name trademarks are essential for protecting intellectual and creative property.
2️⃣ “BRBRRY” makes way more sense for Burberry than “BRBY”.
3️⃣ Barbie would never be caught wearing beige.
We want to hear from you, give us your take in the comments! 👇

(Article source: @creativebloqofficial)
...

Happy fall! When we tell you the Harbor Creative team had an ✨epic summer✨, we mean it. We’ve been traveling the world, enjoying new client work, settling into new homes, making memories with our families and friends, and taking in all of summer’s beauty. We even celebrated our 3rd birthday! 🥂🍰 Here’s a quick glimpse at what we’ve been up to.

Happy fall! When we tell you the Harbor Creative team had an ✨epic summer✨, we mean it. We’ve been traveling the world, enjoying new client work, settling into new homes, making memories with our families and friends, and taking in all of summer’s beauty. We even celebrated our 3rd birthday! 🥂🍰 Here’s a quick glimpse at what we’ve been up to. ...

From serene shores to shimmering seas, at Harbor Creative Group we are grateful to bask in the beautiful liquid landscapes of Lake Chelan, Seattle, and Santa Cruz, soaking up the creative inspiration that flows with the tides 🌊⚓️⛴️ The west coast is in our hearts (and our work!), and we thrive on helping brands with local roots as well. Click the link in bio to learn more about us!

From serene shores to shimmering seas, at Harbor Creative Group we are grateful to bask in the beautiful liquid landscapes of Lake Chelan, Seattle, and Santa Cruz, soaking up the creative inspiration that flows with the tides 🌊⚓️⛴️ The west coast is in our hearts (and our work!), and we thrive on helping brands with local roots as well. Click the link in bio to learn more about us! ...

Apparently Papyrus will never die!

Have you tried this yet in your Stories? 🤯

#papyrus #comicsans #fonts #marketingdigital #creatives #brandingeducation #igstories #storyhacks #ighacks

Apparently Papyrus will never die!

Have you tried this yet in your Stories? 🤯

#papyrus #comicsans #fonts #marketingdigital #creatives #brandingeducation #igstories #storyhacks #ighacks
...

"Isn't that industry oversaturated?" "Hasn't that already been done before?". We've been hearing these two comments a lot lately, and we have some thoughts...
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So you have a good idea - maybe for a new business, brand, or campaign. You research it, look for others doing something similar, and realize it's been done before. And maybe it's been done A LOT before. It would be so easy to give it up, but we're here to tell you ✨Stop It✨.

One of our biggest philosophies at HCG is that every single brand is unique because of one specific reason... 👉you👈 . No other brand has this secret ingredient, and that is what's going to set your brand apart from the crowd. We're here to find that 𝘫𝘦 𝘯𝘦 𝘴𝘢𝘪𝘴 𝘲𝘶𝘰𝘪 in your brand, and help you display it in the most creative way possible. When you're ready to find it, drop us a line (link in bio).

"Isn`t that industry oversaturated?" "Hasn`t that already been done before?". We`ve been hearing these two comments a lot lately, and we have some thoughts...
.
.
So you have a good idea - maybe for a new business, brand, or campaign. You research it, look for others doing something similar, and realize it`s been done before. And maybe it`s been done A LOT before. It would be so easy to give it up, but we`re here to tell you ✨Stop It✨.

One of our biggest philosophies at HCG is that every single brand is unique because of one specific reason... 👉you👈 . No other brand has this secret ingredient, and that is what`s going to set your brand apart from the crowd. We`re here to find that 𝘫𝘦 𝘯𝘦 𝘴𝘢𝘪𝘴 𝘲𝘶𝘰𝘪 in your brand, and help you display it in the most creative way possible. When you`re ready to find it, drop us a line (link in bio).
...

Tea cup with mint leaf and lemon

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