Captain’s Log - Harbor Creative Group

Content Development Featured

Why Brand Storytelling Matters

Why Does Brand Storytelling Matter? The newest buzz word in marketing across all industries is…

Lisa MinardiJanuary 19, 2026

Featured Packaging

Making the Case for Seasonal Flavors

Now available from our friends at 2 Towns Ciderhouse is a new seasonal flavor of…

Lisa MinardiMarch 26, 2024

Featured

3 Trends We Loved at Expo West 2023

Way back in 2020, we had big plans to attend Expo West. Unfortunately the show…

Lisa MinardiApril 4, 2023

Content Development Featured

A few of our favorite things: Food, Design and Books about Food

If you know me then you know I am fast to drop a recommendation for…

Melissa RothDecember 22, 2022

Branding Packaging

Packaging = The Mecca of Marketing

For products sold in store and online, packaging design is one of the most important…

Lisa MinardiNovember 1, 2022

Branding Featured Packaging Strategy

Project Spotlight: 2 Towns Ciderhouse Packaging Designs

We Have Lift Off Does it get any better than combining our beloved branded apple…

Lisa MinardiSeptember 12, 2022

Branding Content Development Featured Packaging

Go on a ride with Dan Pashmin in Mission: ImPASTAble

Ever curious how your favorite brand of crackers got on the grocery store shelf? Maybe…

Melissa RothAugust 16, 2022

Branding Campaigns Packaging Strategy

IDDBA 2022 Takeaways

We haven't been at a trade show in MONTHS and the International Dairy, Deli, Bakery…

Lisa MinardiJuly 1, 2022

Strategy

5 Mental Health Practices To Start Today

Prioritizing better mental health has been a highly discussed topic over the past two years…

Lisa MinardiMay 26, 2022

Campaigns Strategy

Strategies to Stay Fresh in 2022

January 2nd. The majority of us would be lying if we said that date didn’t…

Lisa MinardiJanuary 14, 2022

Captain's Log